Grow Your Business With Your Website

Published By: Nicola Reid

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Whether you have a brick-and-mortar business or your company is run exclusively online, your website must be flexible enough to scale as you grow. While there are many technical factors that go into place here, business owners can and should understand what actions they can control and direct that will perpetuate healthy growth. Keep reading for tips.

Have an app.

In today's world, having an app is almost not negotiable. Customers love apps because they are not intrusive, but they can send notices about updates, deals, and news directly to their phones. Make Directory Developers can take care of both front and backend app development processes, leaving you to focus on the other aspects of running your business.

Visuals matter.

Why your website should have a blog and video content, visuals matter. Your brand relies heavily on people's ability to recognize you in an instant. One idea to ensure brand consistency and gain attention is to have a well-placed and well-designed banner directly on your website. While you could shell out the money for a graphic designer, some banner templates are free and allow you full control over personalization. You can even create a custom banner for your social media or video feeds, and you can quickly and easily change color, text, fonts, and logos, add cute animations or embed short videos.

Understand user interactions.

If you're looking for a way to better understand how the people that visit your site interact with your systems and data, choose business process management. A BPM framework can help you better create alignment between your site and your customers. Your BPM can also help you make better decisions so that your site works better for the people that use it most. While there is no single type of program to handle business process management, make sure that your IT department is aware of their responsibility for constant BPM framework management so that you can improve when improvements are needed.

Make it faster.

According to the CrazyEgg blog, the average website visitor stays on your site for a whopping 15 seconds. If it takes more than a second or so for your site to load, you can bet that their fast fingers have clicked on to something else. To have a faster and more responsive website, evaluate your plug-ins, and ensure that your site is caching.

Integrate with your software.

Integration is essential for consistent and steady growth. Your website should be integrated with your customer relationship management platform as well as any enterprise resource planning systems you use. Without integration, you or your employees are left manually updating your inventory, availability, and other pieces of important data. Having these systems communicate is one simple way to automate processes, sell more, eliminate unnecessary man-hours, and keep your customers happy.

Buy complementary domains.

Typos happen, and knock-off brands are all-too-happy to grab similar domains in hopes that people accidentally visit them instead of you. Spend the extra time and money at the beginning buying complementary domains. For example: if your website is, buy and You might also buy common misspellings, such as or Once you have these, you can automatically direct them to your correct website.

Your website is an important component of your business. Even if you have lots of walk-in traffic coming through your doors, you want your digital presence to be just as open and visible. The above tips are great to keep in mind, even if you are not the tech type. By staying on top of your website now, you can be better positioned for growth later on.

Make Directory Developer's blog is a great place to visit for insight on technology and more.

Nicola ReidNicola Reid is an entrepreneur and small business owner. She created Business4Today to provide access to the resources members of marginalized groups need to turn their entrepreneurial dreams into reality. Through her site, she hopes to support the growing number of people of color, women, and members of the LGBTQ+ community who are taking the leap into small business ownership.
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