Charted Territory: How Data Visualization Can Transform Your Business

Published By: Nicola Reid

Data visualization can be exceptionally helpful in bringing a large amount of information to life in a way that is simple and easy to understand. When used correctly, it can be transformative for the flow of communication within your organization. Here's how to make the most of data visualization solutions by taking advantage of the tools and software at your disposal.

What is Data Visualization?

Put simply, data visualization refers to the use of images like charts, plots, infographics, and animations to visually represent complex information. It can be essential for saving time and improving understanding across different areas of your company.

Why Data Visualization is Important

With technology giving us the ability to collect and store large amounts of data, it's important to be able to analyze trends, patterns, and gaps in a simplified way. Data visualization provides a solution for this.

Some workers also have an affinity for understanding images rather than reading long reports or walls of text. It helps them store information for far longer and, because they are able to comprehend the information with ease, they are more motivated and perform better too.

On a business level, good representation of data helps expedite important decision making processes, leading to the improvement of products and services and, ultimately, higher profits.

These visualizations make it easy to predict trends, and thereby present them in an appealing way to partners, board members, and investors. It also instills confidence by showing these parties that the business has a good understanding of its strengths and weaknesses and can take the necessary steps to improve where possible.

When it comes to your marketing efforts, data visualization is imperative in helping you recognize which campaigns have proven most effective, and which still require some work.

Common Types of Data Visualization

Although there are dozens of types of data visualization methods to choose from, some function better in a work environment than others. Here is a summarized breakdown of some of the more popular choices:

  • Bar Graphs: These charts are capable of representing multiple sets of data in a way that makes it easy to comprehend the changes over time.

  • Line Charts: These graphs are best for representing extremely large sets of data.

  • Pie Charts: Pie charts are a great way to declutter data and represent it in a concise, yet meaningful, way.

  • Quantagrams: A chart that uses pictures repeatedly to represent quantity.

  • Typography: Makes use of different fonts and letter sizes to show data.

Helpful Data Visualization Tools

There are a number of free and paid data visualization tools that can take your infographics to the next level.

Try your hand at creating a visual for your website that gives prospective customers a clear indication of the products and services your company offers. This infographic maker can help. Use the free templates to add text, colors, backgrounds, and other design elements that fit well with your brand.

Once you've had some practice, you'll have a better understanding of what your data visualization needs are and decide which tools should be made available to your entire workforce.

Data visualization is vast and offers a multitude of benefits for your employees, investors, and organization as a whole. By taking the time to research a few tools, you'll be able to make an informed decision on which of these meet your operational requirements and can help take your business to the next level.

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Nicola ReidNicola Reid is an entrepreneur and small business owner. She created Business4Today to provide access to the resources members of marginalized groups need to turn their entrepreneurial dreams into reality. Through her site, she hopes to support the growing number of people of color, women, and members of the LGBTQ+ community who are taking the leap into small business ownership.